DDG
SpeakerStanding out with his sharp signature flow, DDG put Pontiac, MI on the map as an undeniable presence online and force behind the mic. He broke through to mainstream popularity by teaming with Famous Dex for “Lettuce.” Capitalizing on this momentum, he dropped the 2018 independent project Take Me Serious, which catapulted him to the forefront of rap’s next era. Standouts on a stacked tracklisting, “Arguments” racked up 27 million YouTube views and 13 million streams as “Givenchy” followed closely on its heels with 22 million YouTube views and 12 million streams. Inking a deal between his own DDG Entertainment and Epic Records in 2019, he’s positioned to pop off from Pontiac and onto the global stage in 2019.
Sunday, November 3
YouTube has long been a talent incubator, and its most prominent names have leveraged the platform into larger opportunities. On this panel, a handful discuss how they did it—and what’s next.