Swarovski

Swarovski has been the pioneer of crystal creation since 1895, offering designers limitless expressions of style and design and illuminating endless facets of creativity.  At Swarovski for Professionals, innovation runs through our minds, our hands, our machinery, our heritage. An early adapter of game-changing collaborations, Swarovski collaborated with Christian Dior in 1954 to create an exclusive crystal effect inspired by the Northern Lights, known as Aurora Borealis, that still transcends the fashion landscape today.  

Based in Wattens, Austria, our founder Daniel Swarovski’s goal was to infuse glamour into everything our crystals touched with the idea of creating a “diamond for everyone”. We have continued that storied tradition today through timeless collections with designers such as Chanel, Prada and Louis Vuitton. Our globally recognized luxury brand identity has evolved into the streetwear industry through iconic partnerships with brands including Supreme, New Era and Nike as well as unexpected co-creations with S’Well bottles, BMW automobiles and more. Our premium crystals have transformed, elevated and enlightened for over 124 years. Stop by our booth to experience our signature eye candy for yourself.