JOEFRESHGOODS (JFG)

SHOP | booth# A23

As a West Side Chicago native, Joe Freshgoods continues to break barriers in the creative and fashion space while inspiring his local community. Known for his Don't Be Mad clothing line, which he started with only $80 and constantly sells out. DBM became the driving force for Joe to open up his first brick and mortar, Fat Tiger Shop in 2013, in Chicago's Logan Square. Since then, some of his biggest fans are Malia Obama, Chance the Rapper, SZA, and 21 Savage. Joe decided to launch his own private label, Joefreshgoods, in 2017 with the "Thank You Obama" collection. Since then, he's designed campaigns with everyone from Nike to Mastercard. Staying true to his hometown, Joefreshgoods is Chicago.