Def Jam Recordings
SHOP | booth# D8DEF JAM 35 CONTINUES WITH IMMERSIVE COMPLEXCON EXPERIENCE
2,500 SQUARE FOOT INSTALLATION TOUCHES DOWN IN LONG BEACH, CA ON NOVEMBER 2ND & 3RD
Def Jam Recordings – the undisputed greatest label in hip-hop history - continues its ongoing celebration of 35 years of heritage and culture with a one-of-a kind immersive experience sponsored by PUMA at this year's ComplexCon in Long Beach CA. Highlighting a legacy of ‘record breaking and culture shaking’ spanning three decades and running, Def Jam will showcase some of its most iconic artists and albums with a 2,500 square-foot immersive experience dedicated to prolific moments in its storied history.
In addition, Def Jam has partnered with NTWRK to present an exclusive merch offering, featuring rare vintage tees, never-before-seen collaborations, and a series of high-end collectibles.
The Def Jam x ComplexCon experience is the latest salvo in an ongoing Def Jam 35 celebration that includes the Puma x Public Enemy apparel collection, the co-curated Hip-Hop Classics: Def Jam playlist via Spotify, the newly launched DefJam: Essentials playlist via Apple Music, the revival of the original signature Def Jam “varsity” jacket and capsule collection via streetwear giant KITH, the forthcoming Tony Touch mixtape documentary feature “From Scratch,” and much more.
Stay tuned for more on Def Jam 35…