CUNE

Designer Hironori Yasuda started CUNE in 1994, and we now have four free-standing stores in Tokyo. What CUNE creates is not a fashion, nor a mode. If you are to express it with words, it can barely be called clothing. We create things as we desire. However, our output does not necessarily correspond to what we actually want to wear or to own. We think nothing about who wears our creations, whom we want to dress, or how we want to coordinate. We do not ask you to buy. We just want you to keep an eye on what we are doing from a distance.